A Teacher

A Teacher is a series from FX on Hulu that explores the complexities & consequences of a predatory teacher/student relationship. We were tasked with bringing this story to life on social, crafting thoughtful pieces that enforce the narrative of the dynamics of abuse and power. I love the creative storytelling challenge on this project to craft short-form social pieces that ladder up to the larger narrative of the page’s content.

Character Season Recaps

Text Teasers

Quote Videos

Countdowns

Instagram Grid

To kickoff and establish A Teacher’s IG channel, we created a custom grid from the POV of Eric, one of the lead characters. Each square highlights pivotal moments in chronological order from the episodes. Each moment is a teaser and insight into the story and character development.

Role: Creative Lead
Project: Social Campaign
Creative Team: Spencer Dina, Eileen Hsu, Sandy Owens
Agency: Concept Arts