Enola Holmes
The day before release, we took fans on a social scavenger hunt across Netflix brand channels that lead to exclusive footage. Fans unlocked clues across a series of four social posts where each asset hid a series of letters, that when put together spelled out “enolafirstten.” Once they completed the puzzle in a bit.ly link,, fans were redirected to an unlisted YouTube video revealing the first 10 minutes of the film.
Follow the posts below to see if you can find the clues on your own!
Scavenger Hunt Assets
Payoff Video (bit.ly/enolafirstten)
Social Content
In addition to our social stunt, we created fun supplementary pieces that cemented Enola as a badass detective while tapping into MBB’s star power.
Role: Creative Lead / Sr. Art Director
Project: Social Campaign
Agency: Concept Arts
Creative Team: Spencer Dina, Eileen Hsu, Devan Cook