Netflix Reality

Site launch + 360 campaign

Netflix is about to own another vertical - Reality Programming. Our Sid Lee team partnered with Netflix to create the integrated campaign for Netflix’s "Largest Reality Casting Call Ever" and set a Guinness World Record along the way. We created a submission website, social content, and OOH billboards to support the campaign.

Role: Creative Director | Client: Netflix | Agency: Sid Lee | Team: Stephanie Che, Sofia Garcia, Nathan Carver, Rudy Vermorel, Benj Welmond

Hero Videos

OOH

We created dynamic billboards that included a motion takeover in Times Square, reflective material in Wild Postings to create a photo opp, and strategic placements in Hollywood to drive traffic to the new website.

Social Videos

An all-talent smash cut kicked off the campaign on Netflix’s channels, while individual assets were cut that Netflix Reality posted to their own socials, urging fans to join them and submit to be casted into any Netflix Reality show.