Ole Smoky Moonshine

Coined as Tennessee's first legal Moonshine, Ole Smoky is a brand near and dear to my heart. I worked within a small team to develop, shoot, and design always-on social content, digital spots, event branding, and more. We got to consistently re-invent what it meant to be a badass moonshine drinker, educating fans about usage occasions, and create quirky ways of engaging fans (and haters) online.

Role: Art Director
Project: Social Content
Agency: VaynerMedia
Writer: Russ Der